Capturing a customer with an email introduction

We've been doing email marketing for the longest of time,and we are in partnership with contactdb as our other source for targeted email lists and the response is astounding . E-mail is an effective online push communications method. It is essential that e-mail is opt-in, otherwise it is SPAM. Experiment and test to achieve the best creative and frequency. Work hard on e-mail design and maintaining up-to date lists.Consider the following tips for effective email campaigns:review and integrate into the communication mix  the options for the type of outbound email;select appropriate frequency;choose the best time in sending emails;email communication should be relevant and targeted;personalize your email;web response should be consider;be distinctive;test email for effectiveness and track to measure response

As above make sure it is extremely targetted if you want a good response. I find I get good responses as it is me personally offering a product/service even when (dare I say it) I send unsolicited emails.

I would really really focus on the benefits of your service, any good copywriter will tell you to write from the perspective of your prospect. Saying who you are, where you are, how long you have been in business are largely irrelevant.

Gary

Just as an update, we decided to get it right to make the most conversions so have used a professional copywriter to make it read as best it can. It didn't cost too much but I'm sure it will pay for itself over time.

We're also about to do this some time soon. Never done it before - so all this advice is very much appreciated. Thinking of sending out a few small paragraphs of news.