How to get more customers

Hi,

I've been distributing leaflets in my local area for a short while, and through word of mouth have never had to advertise. 

I want to expand by moving into a new area, and was wondering what the best way of doing this is.  I don't like being intrusive and phoning people, so was thinking about emailing prospective clients.  Can I take your opinions on the email I should send - long and detailed or short and maybe miss bits out? 

Any comments much appreciated.   

Yeah unfortunately this is true! Cold calls might be your best option, as this won't be ignored as easily as emails and letters. Although I would send emails out as well - and I would stay keeping it short and to the point is your best bet! Try to personalise each email a little too. This is a great little touch, and may keep them reading.

I feel that you be missing out on a great source of new business !

You current clients !

Call them up and ask for referrals.

It's a simple task really.

'Hi Bill ( for eg ) I'm glad that we got the last lot of leaflets out for you on time, have you been happy with our service so far ? Bill I was wondering if you have the names of 2 or 3 other compaines that you think would benefit from our services ? '

Chances are that they are happy with you service  , so will have no problem giving you the information .

Always ask for '2 or 3' they will most likely go for the lowest denominator here but this still gives you 2 new prospects.

Give them a call, introduce yourself and let them know that Bob has been happy and thought their business could benefit from your service too.

Whether you get the new business or not, call 'Bob' back after a couple of days and let him know how nice the 2 prospects were, then once again ask for 2 or 3 more names of people.

The power of referals based on your current clients should never be ignored in business.

Look after them, send them small gifts if you do get new business from the referral.

Repeat this process and it will be one of the most valuable marketing activity you will ever do.



Paul

Apart from the tips you've been given, have you considered handwritten letters sent out in hand addressed stamped envelopes to a target market? There is something about a handwritten letter that almost compels you to read it, even if it just draws the reader to visit your website.

Sally

Dear Ali

Thank you for your post. We are currently promoting handwritten direct mail, before handwriting becomes a lost art.

Sally