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Author Topic: How best to setup Navigation for SEO purposes.  (Read 373 times)
Painter
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« on: May 31, 2009, 10:19:54 PM »

Hi everyone.

I'm after a bit of help please to make sure I start off on the right foot.

I have created a website which I hope will bring in leads from Google.

The website is www.decorators-manchester.co.uk

I am targetting 8 key phrases, all to do with decorating in manchester.

Now, as a way to get content onto the site I was going to write some articles such as 'How to give your home a contemporary look' etc.

Now my question is, should I put these on URLs such as '/decorating-manchester/' and in each article target just that keyphrase or is it not that important as long as the content contains the general keyphrases?

As an example:

http://www.decorators-manchester.co.uk/painters-and-decorators-manchester/
This is an article on stripping wallpaper

The reason I ask is, I am already on Page 1 of Google for 5 of the 8 phrases but 2 of those are links to the inner pages whereas I would like the customer to go directly to the homepage.

What is the best way to get the result I'm after?

Once I get the structure right I will then be set for doing some link building and getting it higher up the first page.

Cheers,



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Old Welsh Guy
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« Reply #1 on: June 03, 2009, 03:12:36 PM »

If you use a keyword rich url and the title is miles away from the url, then you are bordering on spam, and risk a penalty.

keyword rich urls are meant to be relevant. If the page is about stripping wallpaper then that is what the title of the page etc should be.

If you want to use a KW rich url, then you need the content to match.

Personally I would add a blog to the site, and do it that way.

One thing though when we refer to 'structure' we mean generally the levels of a site, rather than urls on a single level.   You could achieve what you are doing by having a folder called painters-and-decoration-Manchester so it sits like so yourdomain.com/painters-and-decoration-manchester/yourpageshere then your url for that article would be

yourdomain.com/painters-and-decoration-manchester//How-to-give-your-home-a-contemporary-look.htm

that would be better, although it is getting clumsy

Do yourself a favour and get some backlinks with the right anchor text Smiley
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Painter
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« Reply #2 on: June 03, 2009, 03:35:57 PM »

Cheers for your response OWG.

I have now started doing some link-building using your method
http://www.businessideasandopportunities.co.uk/seo-internet-marketing/finding-places-to-build-links-that-count/

and also from a bookmark I had which searches through blogs for relevant posts:

http://www.theyfollow.seomysite.co.uk/

I think it will be quite an easy area to get good results but the age of my site be the main negative factor at the moment.

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Old Welsh Guy
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« Reply #3 on: June 03, 2009, 04:00:59 PM »

You need to vary your anchor text, include the domain name as anchor text, include 'here' as anchor text and include keywords as anchor text. Also get nofollow backlinks as well. Otherwise your link building will look like.... well.... link building Cheesy
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Spock
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« Reply #4 on: June 04, 2009, 12:09:05 PM »

So by getting a backlink with the anchor text as 'here' you are effectively tricking Google into thinking you are not link building and the link has come from a natural source?
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Old Welsh Guy
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« Reply #5 on: June 05, 2009, 05:07:27 PM »

So by getting a backlink with the anchor text as 'here' you are effectively tricking Google into thinking you are not link building and the link has come from a natural source?

Go and wash your mouth out with soap you bad man Cheesy Did I say that Wink

Your backlinks should look natural, take from that what you will Wink
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